"We recently checked out the launch of Sydney-based men’s fashion label Jon Pumper, a fresh athletic range drawing inspiration from a fictitious character with ‘legendary status as a ladies man’ who has been ‘linked with nearly every high profile woman’. Rather fittingly, the launch took place at Sydney’s Deus Ex Machina, a motorbike shrine packed full of fast metal and retro moto-style threads, providing the perfect backdrop for fashion based on such strong male charisma."
Cool Hunting.